IT – Information Technology the buzz word of today’s generation. We are all aware of its benefits, advantages, utilities etc. It has captured the world by storm.
Hospital industry is acquainted with IT through the high tech medical and diagnostic equipment used nowadays. Since the advent of IT the medical fraternity has always been a dynamic source for this concept. Especially considering, the diagnostic imaging and surgical arenas in hospital industry. Many other aspects of IT have then flowed in, some of which sustained and some did not endure for a long time.
HIS – Hospital Information System has been existent since a long time. Many a hospitals are using this technology for good benefit. Now it is also awakening to the fact of its usage in other areas of its working. The utility of IT is ranging from patient care to monitoring of health records to even HR management. IT is a tool which can be shaped and cast as one feels and hence the hospitals are now using it as they prefer the best.
However there are some areas as I feel need more attention as related to usage of IT. Majority of hospitals are still ignorant to the following facts:
• Online storage and retrieval of patient’s medical records
• Online marketing a hospital
Let us understand the advantages on the above mentioned utilities of IT:
Online storage and retrieval of patient’s medical records:
1. Simultaneous, remote access to patient data:
Multiple Dr’s can access a patient's record simultaneously from many locations.
2. Safer data:
Data once stored online is safe and can then be never lost.
3. Confidentiality:
A unique password and user ID is created and is known only to the user.
4. Assisted search:
In a small fraction of the time required using a manual system, computers can search free-text as well as structured data to find a specific data
5. Always up to date:
Once uploaded then all data is immediately available to all Dr’s regardless of their physical location. This eliminates the problems associated with several Dr’s, each keeping a small portion of a patient's medical record in their offices and transferring these paper-based records back and forth as they consult.
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Online storage of medical record gives the user and the doctor the freedom of accessing the data anytime and anywhere.
Online marketing of a hospital:
Online marketing is generally known as ‘Viral Marketing’. Viral marketing is an effective Internet marketing tool to efficiently market your business. It is one of the most popular cost-effective Internet marketing solutions.
• Reach a large number of people quickly and easily online
• Have an explosive growth of traffic to your website within a short time
• Build brand recognition
• Increase your link popularity
• Assess and take remedial measures on customer complaints
• Inflow of foreign patients
Various forms of Viral Marketing are:
• Email marketing
• Blogs
• Online Articles
• Social networking through sites such as linkedin, orkut, facebook etc.
• Online Newsletters
• Online forums
Internet today has eliminated boundaries. Hospitals if they have the will they can cater their services and medical expertise to any patient across the globe. For this Internet Marketing is an important tool.
Hence, the hospital today can very well take up these aspects of IT and create true value to its customers through online medical record storage and retrieval and multiply its business using the online/ viral marketing tool.
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